The Google Directory Scam

As business owners, we all know the companies that call, stating they are from Google and they’re telling you that you need to pay them to verify your Google business page. They are not Google, no one from Google will ever call unless you’re spending a lot of money on Google Ads.

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It happens to us all of the time. I’m always baffled when they call a marketing company to tell us that we’re not verified or can’t be found on Google. We typically respond with the facts. We’re actually ranked #1 for many of our target keywords locally and even have a few national #1 spots. (that’s actually a picture of our Google Analytics). Don’t these guys do some research on who they call?

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The truth is, they don’t. These companies are in sighting fear into the person on the other line as people know the importance of being on Google. They have generic scripts that make you interested because they promise you the top of Google and a verified page that you wouldn’t otherwise be able to get unless you sign up with them.

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I’m here to tell you that first and foremost, to get certified on Google, all you need to do is create a Google account, add your business and submit your address and then wait for the Google postcard with the verification password. That’s it! The verification by Google DOES NOT just disappear, either. I’ve heard from many companies that these call-centers try to upsell existing verified Google pages, by saying that you’re at risk of losing your verification. That’s impossible unless you move. If you move, just repeat the step of getting a new postcard.

You can do all of this for free! Google makes it very easy for the consumer to create a directory & get verified. If you’re interested in how to do this, let me know in the comments and I’ll create a video for you.

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Additionally, there are so many videos on YouTube that will outline EXACTLY how to create a Google directory. This one will work to help you figure it out in an easy step-by-step process for you to follow.